Small
production marketing
Clear, effective and strategic marketing of the brand brief to our 300 TV and Film Contacts via telephone, video conference, email and studio meetings.
script assessment
Each year we have access to over 150 TV and Film scripts. Our team are experts at identifying targeted, positive and creative content integration for our clients’ brands. Channel of broadcast and audience demographics are also considered with a view to ensuring each placement achieves maximum impact.
storage and logistics
Secure product storage, inventory management, pick/pack and despatch to/from set via www.e2blogistics.com is all part of our 360 service offering.
show & tells and
on-set support
Securing placement success for certain product sectors – such as Cars – requires significant management time. Our Placement Executives frequently showcase our automotive fleet to Action Vehicle Co-ordinators and, whenever possible are on set or location for the shoot to ensure everything proceeds seamlessly.
placement analysis
& reporting
In-house analysis of all placement exposure with next day summary of the scene, .MP4 edit and breakdown of advertising value equivalence (AVE) and other KPI measurements from our Media Agency ratified metrics model, iBrand. This is backed up with face-to-face reviews at agreed intervals throughout the year to present all relevant activity, findings and results.
product placement
Bespoke Product Placement opportunities are project managed from inception to broadcast and evaluation, co-ordinating all third parties such as Media Agency, Production Company and Broadcaster.
social amplification
Provision of appropriate edits, imagery and copy for exploitation of the placement exposure across all pertinent Social platforms.
influencer seeding
Our ‘little black book’ of TV and Film talent allows us to conduct ad hoc influencer seeding initiatives as added value to the core placement campaign.